Blacklight Violet Shampoo’s professional formula is stronger than the retail formula for better tonal control. This shampoo, formulated for highlighted, bleached, white and natural blonde hair, eliminates yellow tones, brassiness and refreshes faded highlights leaving hair looking cleaner and brighter. Its unique formula, enriched with 11 amino acids and argan oil, moisturizes, strengthens hair structure and repairs surface damage while increasing shine and color retention. Sulfate, salt and paraben free.